About Us

Viribus Performance Associatesare Gallup-Certified Strengths Coaches, with expertise in


1 to 1

Front Line Operations Team

Employee Engagement

Viribus coaches have professional expertise and accreditation in developing people for real world performance

Viribus Performance Associates is a Dubai based coaching and development company that supports a range of professionals, businesses and institutions. We specialize in identifying, leveraging and aligning talent to maximize employee engagement and performance. We apply evidence-based practice, with the use of talent-specific psychometric tools, that support managers and leaders leverage their most valuable asset; employees talent.

All of the Viribus coaching and development programs are grounded in the scientific method and apply the most recent learning about motivation, engagement and performance from positive psychology.

Intervention is Strengths-Based, Engagement-Focussed and Performance-Orientated.

Our mission is to help people capture, nurture and unleash their talent into the world.

Pete Turner
MSc. BA. QTS (hons)

Pete Turner is the founder lead coach of Viribus Performance Associates, he has a background in applied psychology, educational management and elite level sports coaching.

Pete is fascinated and passionate about people and in particular what engages them, drives them and sparks performance. Pete is eternally optimistic and is gifted at seeing the best in others and bringing that best into the real world.

Pete’s professional focus is in maximizing engagement and performance for business teams and individuals, with an emphasis on revealing and leveraging talent to gain an edge.

Pete’s particular area of academic interest is in the psychology of human potential, talent and motivation.

Pete is a Gallup-Certified Strengths Coach and has worked across a variety of sectors and with a diverse range of people from entrepreneurs, SME managers, public sector groups, former Olympic athletes, School Head Teachers and front-line teams.

Alongside the development of his own business which is based in Dubai, Pete now works across the Middle East and Europe, maximizing engagement and productivity for business teams and individuals.


MSc Applied Psychology
Gallup-Certified Strengths Coach
National Professional Qualification in Senior Leadership
Specialist Leader of Education
BA Education, QTS (hons)

Top 5 non-fiction reads

The Blank Slate, Steven Pinker
First, Break All the Rules, Marcus Buckingham
Thinking, Fast and Slow, Daniel Khaneman
Finding Your Element, Ken Robinson
The Social Animal, David Brooks

Peter Turner